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LOYALTY SOLUTIONS AND RESEARCH PRIVATE LIMITED
(Appellate Authority for Advance Ruling, Haryana)

Hon'ble Judges:

ASHIMA BRAR
MANORANJAN K VIRK
Pet. Counsel
Sandeep Chilana
Rupanter Aggarwal
Res. Counsel
Na

Petitioner / Applicant

LOYALTY SOLUTIONS AND RESEARCH PRIVATE LIMITED
Respondent NA
Court

AAAR (Appellate Authority for Advance Ruling)

State

Haryana

Date Oct 23, 2018
Order No.

HAAAR/2018-19/01

Citation

2018(10) TAXREPLY 494
Original Order
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ORDER

BRIEF FACTS OF THE CASE: The Present appeal has been preferred by the applicant M/S Loyalty Solutions and Research Pvt. Ltd. (LSRPLI) against the Advance Ruling No. HAR/HAAR/R/2017-18/4 Dated 11.04.2018 passed in their application dated 12.01.2018. 2. The applicant namely M/s. Loyalty Solutions and Research Pvt. Ltd. (LSRPL), owns and operates a reward point based loyalty programme that is integrated towards it partners and their customers. Under this programme, LSRPL is providing certain services to its clients/ partners such as M/s. Nice Chemicals Pvt. Ltd. (NICE). The applicant is managing the customer loyalty programme for its clients/ partners such as NICE, which is based on issuance of reward points also known as payback points by the applicant to end customers. These reward payment points have value of 0.25 INR each. 3. The party has submitted a copy of the Agreement with M/s. Nice Chemicals Pvt. Ltd. (NICE), as a representative agreement in support of i....

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